Beginning with this weekend’s (May 16 and 17) live racing, The Meadowlands will revert back to the formula of sending the horses onto the track at 0 minutes to post and going to the gate approximately seven minutes later ...
EAST RUTHERFORD, NJ -- May 12, 2025 -- Beginning with this weekend’s (May 16 and 17) live racing, The Meadowlands will revert back to the formula of sending the horses onto the track at 0 minutes to post and going to the gate approximately seven minutes later.
Heeding customer complaints regarding the practice of “dragging” post time out, as is the new normal at virtually all tracks, and going off at “0” resulted in a sharp decline in export handle. Among the lessons learned was that our CAW customers could not adjust, resulting in a large percentage of the lost handle.
This experiment also reinforced the fact we will need a significant marketing budget to accomplish our goal of getting young people to become customers.
Should we succeed in getting a casino, we would use those revenues to properly market the on track experience, in turn raising the on track handle.